5 Reasons Why Live Streaming Is So Important
Throughout most social media platforms, you can click a button and start sharing a live broadcast. On top of that, there are also a number of other platforms created specifically for live streaming.
But why is live video such a big deal? Live video streaming is one of the most powerful ways to reach and interact with your audience. Here are 5 reasons why live streaming is so important for your business and personal brand. If you haven’t started yet, you should!
One of the main reasons why live streaming is so important, for brands and individuals, is because of the level of interaction and engagement it offers.
No other platform or marketing strategy allows for such level of interaction. Live streaming also has the highest rate of engagement of all content types.
On a live stream on Facebook, for example, viewers can post their comments and it shows up live, automatically. There is an opportunity for other viewers to interact with that person and for the presenter to interact as well.
This instant gratification creates a deep connection between the viewers and the presenter. It also drives more viewers to engage with your content, in the hopes of reaching you.
The real-time interaction brings your audience closer to you and opens a great communication channel.
You can ask them questions to get to know them better and they can do the same. What’s more, when they interact with each other, it creates a sense of community and they will associate you with it.
The genuine interaction that live streaming allows, creates a relationship with viewers. Videos on demand simply can’t create the same feeling because there’s less room for viewers to identify with the presenters.
The fact that a live stream is actually live, brings a human element to it. Anything can go wrong, at any time. If presenters make a mistake, stutter or laugh about something, viewers see the authenticity and identify with them. Unlike Live TV News, where anchors seem stiff and emotionless.
Why do you think people love to see them make mistakes on live TV? It humanizes them and it’s relatable.
Being relatable is extremely important for any content creator. Though it might be more challenging for brands because they need to show their human side without being “human”.
The personality of a brand needs to be in tune with its customers.
When you think “why live streaming?”, try thinking “why NOT live streaming?”